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As Moustache Brewing began to can their beers, they had a couple of one-off can label designs, but needed to develop a more comprehensive system for their core series of beers.
We worked to design cans for 4 of Moustache Brewing's seasonal beers: Sailor Mouth IPA, Milk & Honey Brown Ale, Lawn Cream Ale, and Life of Leisure Pale Ale. Each beer has a custom type treatment for its name, and a pattern tailored to the concept for that beer. The system we came up with repurposes the honeycomb emblem shape in their logo to house primary information, and keep the line of cans consistent no matter what other visual elements are being used.
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