Daylines

Daylines is a brand and product line created by Amanda Zampelli, lifestyle blogger and educator. As a grade school teacher, Amanda identified unique challenges within her classroom that she found could be remedied through a visual system that she had developed herself over time. The system would track student progress through a classroom display of symbols and rewards.

Our objective was to design: the brand around the idea of a "Dayline"; the visual language that extends from that brand including logo, color palette and icons as well as brand guidelines; and all components of the product itself.