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Branding, Package Design, Product Design

Daylines is a brand and product line created by Amanda Zampelli, lifestyle blogger and educator. As a grade school teacher, Amanda identified unique challenges within her classroom that she found could be remedied through a visual system that she had developed herself over time. The system would track student progress through a classroom display of symbols and rewards.


Our objective was to design: the brand around the idea of a "Dayline"; the visual language that extends from that brand including logo, color palette and icons as well as brand guidelines; and all components of the product itself.

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